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Which Voices Do You Hear?
Every business has some form of a “system” for operating. The “system” represents inter-connected processes with all aimed at delivering end value to the customer. The customer receives a product of...
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2013: Listening to Voices That Matter
Social media has created a lot of noise. Consumers are learnng to filter out all the marketing messages that never speak to what consumers are really saying. The voice of marketing is much different...
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